Drafts waiting for you
Creator drafts appear under Content approvals on your dashboard once they have passed our disclosure check. Creators post only after you approve.
- 1Open the draft from Content approvals.
- 2Choose Approve (a note is optional) or Request changes (tell the creator what to change).
- 3Your decision is recorded and the creator sees it, with your note, on their dashboard.
Who can approve
The account owner and every colleague you invite, Member or Billing, can approve content or ask for changes.
The disclosure check
FTC rules apply to brands, creators and us. Before a sponsored post can be approved or published, our team completes a disclosure check and keeps the record. You can open the checklist from each draft. It covers:
- The platform's paid-partnership label, where the platform has one.
- A clear tag such as #ad, #sponsored or "Paid partnership" in the caption, before "see more".
- On video, the sponsorship stated on screen and out loud.
- Only the creator's real experience, and no medical or performance claims that can't be supported.